What memes can teach us about marketing?

Things go viral with a blast. We create content feed and share it over the web million times a day, and the most spinning videos and memes get attention of billions! Is it the Doge meme, Gangnam Style theme or question in hand, is the dress blue or white after all. Thriving meme-interest is not only laughter and the sooner you’ll realize that, the sooner you can use memes to attract sales.
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Will Snapchat boost online sales?


There are some wonderful success stories behind Snapchat adverts, but we can’t lie to ourselves and pretend, that this channel is for every retail. Young, dynamic audience does not like to have commercials pushed into their faces the same way, that’s available on regular social networks. We have fun and innovative ways to place ads, offered by the company, but will playing around concur the web and provide more revenue?
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Local e-commerce rules, that you didn’t know about

International sales are a hard thing to achieve, due to cultural & technological differences. We use different tools to communicate, advertise and sale online in each region, as local platforms or payments are unique to each country. Here, we take solutions & behaviours that you should take into count, when making your business regional.

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Annoying notifications & how to design them better

The first thing that comes to mind after waking up? Checking your phone for notifications. We are kind of used to red screens from pings an unread content – annoying? Yes, but also helpful if well designed and well managed. It’s doable, but depends on the capacity of users, and how many crucial apps they have installed already.
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5 facts on Hick’s Law: too many choices make less sales.


T = b + log2 (n + 1) – this does not tell us much on how the decision making process looks like in our head. What do we basically know from that equation? The average reaction in time (T), depends on how many choices we have to decide upon (log2 – choices, n – uncertainty). American psychologists, William Hick has tested reaction to alternatives and held a conclusion, that the reaction time depends on how many stimuluses we need to respond to. What we can learn from this logarithm in sales?
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The SaaS psychology of giving

The renounced Wharton professor, Adam Grant, has singled out three types of mindsets, that are commonly seen in organizations. They are either givers, takers or matchers, that work in a balanced structure, if the teams are well composed. It’s all a somewhat bias result of communication, stating a position and self-centered focus – but we can see a game-changer, that shapes our societies in a new and more group-thinking way.
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The neuro-theory behind a selling photo


Neurosciences are often over-used in marketing practices, and it’s easy to jump into mistaken practices, such as foretelling witch site of the brain is responsible for either creative or rational thinking. But, there are some visual suggestions, that have shown in research to be the most eye-catching for the viewers – concentrating attention on a picture might not lead directly to making somebody buy the product (as there are some more processes going on in the brain, while making a purchase), though they might suggest overthinking the decision. So what is the key to concentrate attention on a picture or a visual?
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Why Twitter has lost it’s chance in e-commerce


Last serious entry on e-commerce, was announced in 2015, and we don’t seem to see any steps taken forward, to change the roadmap for online shopping via Twitter. We have shoppable features on the platform, but now it’s something that every platform offers. Awaiting breaking news on Twitter e-commerce, we will analyze the tools, search for the greatest examples and see, is there anything more that could be done sales-wise on the platform.
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How to create a sales-making Landing Page


The greatest marketing campaign can be ineffective, if it directs to a landing page, that does not have the sale’s spark. If the page is not intuitive, does not have a clear call to action or a price marked at the very beginning, things might go rough on the conversions. We have checked some of the best landing pages & tutorials on building them, and they seem to follow a pattern – here are 5 things to look out for, when building a great landing page.
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Why Amazon Echo Show is not really the newest feature


On Tuesday we have heard about the newest Amazon release – Echo Show. It’s a screen, that connects to Alexa’s voice automated device, and responds visually to requests. Amazon enthusiasts can now search for YouTube tutorials, play favourite shows, have video conversations, just by saying “Alexa, play the latest Jimmy Kimmel show”. But, is it realy w booming new element to home automation systems? Read more